Birth is such a moving experience for everyone present, especially for those who are tending to the mother with love and support. But after the ether wears off and reality shifts, it is easy to wonder what is happening to your doula dream. After all that money and time invested in becoming trained, it is a genuine surprise to find that this career is harder than thought.
Created in 2009, and published in 2011, this one day workshop is designed for existing and new doulas with the objective of creating business goals, building business strategies and understanding the need for continuing education. Participants will learn their unique value proposition, social media strategies, marketing techniques and business skills. This is done in a small class setting through fun activities, learning exercises and open discussion for personal development.
About the presenter:
Loree Siermachesky has always known building a business from the ground up can sometimes be a lonely, stressful and all-consuming process. With 18 years of experience as a birth doula, and a personal history of assisting at more than 1300 births, she has blended the heart work of being a doula with the reality of running a full-time business. She brings to you the value of her experience with a degree in Marketing and Visual Communications, the recognition of her community as the 2013 Medicine Hat Chamber of Commerce Small Business of the Year recipient, a three generation family history of entrepreneurship, and an impeccable reputation as a birth doula in the province of Alberta.
"This course is a must-have for every doula who plans to run a business, keep-up with websites and social media advertising and produce business cards, pamphlets etc... That's right - every birth and postpartum doula should attend this session. Running a doula business is simply broken down into what you should and should not do. I learned so much about how to attract my target clients and how to advertise in a way that efficiently draws people in. You will learn what is "worth it" in terms of investments and time-spent by our Alberta Doula scenes' experienced, leading professionals. I have gained clients through the knowledge that I accumulated while taking this workshop. If you have any doubt or questions about running a doula business - this workshop will prepare you!!"
- Isabella Sanchez, Past-President, Calgary Doula Association